TechCrunch is reporting that CNET the technology media giant seems to be losing it’s appeal to web surfers, who are consistently directed to blogs that offer similar content. CNET’s upper management may be to blame for the decrease in overall traffic to CNET sites, given the recent stock options scandal that continues to eat away at the companies figureheads, like former CEO, Shelby Bonnie.

The real issue remains, is that the quality of the content CNET creates is easily usurped by non-descript blogging content that pervades the blogosphere and ultimately the search results of Google and other seach engines, that used to be the primary point of entry for CNET content.

CNET would be wise to rethink their aging media business model. They could start by snapping up some of the big Blogs sites who have the audience, and re introduce their content to this audience in a novel way, which will serve as a stop gap until they can come up with a more permanent solution. I fear a real solution will me a heck of a lot more complex than buying a couple blogs.

[THE]WEB[2.0]DEV